Matthew Noreen

My Heart Behind King’s Ranch

At King’s Ranch, my passion runs deeper than the soil we work. I believe in real connections—with the folks who trust us to bring their vineyard dreams to life. Nothing beats sitting down with a grower, hearing their vision, and rolling up my sleeves to make it happen. Every vineyard tells a story, and I take pride in shaping that story with care, grit, and precision.

Seeing a vineyard thrive—knowing we had a hand in its success—that’s what fuels me. This isn’t just business; it’s a calling. It’s about building trust, delivering quality, and treating every client like family. That personal touch is the backbone of King’s Ranch, and it’s what sets us apart.

My Journey

With over a decade in viticulture and vineyard consulting, I’ve walked the rows, studied the soil, and learned what it takes to grow grapes that make exceptional wine. My hands-on experience covers everything from soil analysis and irrigation to pest control and sustainable practices. I don’t just offer advice—I offer solutions that work for your land and your goals.

My roots in agriculture run deep. After years in farming, I committed myself fully to San Diego wine grapes. I trained under some of the best—Viticulture and Soil Science at Mt. San Jacinto College, guided by UC Davis standards and Greg Pennyroyal of Wilson Creek. I studied Enology at Miracosta College under Jim Hart, a respected winemaker behind Volcan, Hart, and Milagro wineries. Today, I lead vineyard installations, consulting and management across South Riverside & North, East County San Diego, overseeing more than a two dozen thriving vineyards ( Large & Small ).

My Promise

At King’s Ranch, we live by one simple truth: Quality Over Quantity. Every vine matters. Every detail counts. When I’m not checking rows for health and balance, I’m soaking in the beauty of the land, grateful for the work God’s given me. My mission is clear—help you grow local, QUALITY wine grapes done right from the start